Dave Hertig and audience at the content marketing game show
Content marketing is the hottest topic in marketing communication. However, when asked for a clear definition, even communication professionals waver between parroting what they’ve heard and not really understanding. High time to shed some light on the matter and have a little fun!
In his game show «Ist das Content Marketing oder kann das weg?» («Content marketing or trash, that’s the question»), Dave Hertig presents a series of real examples from PR, marketing and sales. The audience then has to decide:
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